We are very happy to announce that Lorraine Allen is joining Bactolife as Commercial Advisor. Lorraine has 20+ years’ experience in innovation & brand creation, product launches across multiple markets, brand growth, and business expansion. She worked in the UK market for 10 years with Nestlé in commercial retail, marketing and innovation roles and managed their portfolio health campaign for Wholegrain cereals. She held senior management positions in Ireland for Glanbia and Kellogg’s working across the EMEA region in innovation and business growth. She has developed brands, business strategies, marketing campaigns and brought new products to life in Ireland, UK, & European markets.
Since starting Brand Innovation Ireland in 2018 Lorraine has worked with SMEs, start- ups and larger organizations across Europe to grow their business through innovation and their existing portfolio. Her experience spans different industries, geographies, and the full product life cycle. She is an advocate of design thinking, a process that creates and nurtures new ideas with the target user to successfully launch new products and services across many EU and international markets. She has created innovation pipelines and implemented commercialization processes to prioritize and fast track ideas to launch, looking at all aspects including scaling and financials.
As Commercial Advisor to Bactolife, Lorraine will provide guidance to our pipeline and commercialization efforts in Human health.
Positions and companies
Managing Director at Brand Innovation Ireland
Board Member & Chair of Consumer Food Board at Bord Bia (Irish Food Board)
Head of Innovation, EMEA at Glanbia Performance Nutrition
European Innovation Marketing Manager at Kellogg’s
Group Marketing Manager at Nestlé
Evaluator and coaching roles
European Commission EIC Accelerator Program
Women in DeepTech Program
European Institute of Innovation & Technology
Graduate of UCC and Smurfit Graduate School of Business